Email Unsubscribe, Preference and Footer Wording Audit
Review email footers and unsubscribe flows for clear, honest wording, working options and friction that annoys readers or breaches norms.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Review the footer and unsubscribe experience of my emails. I will paste the footer text from [NUMBER_OF_EMAILS] email types, the text of my unsubscribe confirmation page, and the text of my preference centre if any: [FOOTER_AND_PAGES]. I send to subscribers in [COUNTRIES_OR_REGIONS], and the types of email I send are [EMAIL_TYPES]. Produce: 1) A footer checklist table with the columns Item (sender name, physical or contact address as required, reason the person is receiving the email, unsubscribe link, preference link, privacy link), Present or missing, and Wording issue. 2) A walkthrough of the unsubscribe journey step by step, with the number of clicks and any friction: login required, hidden link, confusing options, guilt-trip wording, delay before it takes effect. 3) Counts of friction points. 4) Improved wording for the footer and confirmation page, kept honest and under 80 words each. 5) A question list for my email platform admin about processing time and suppression lists. Rules: email rules about consent, unsubscribing and sender identification differ by country and sector. Do not state what the law requires; list items as "check against the rules in [COUNTRIES_OR_REGIONS] [VERIFY]". This is a content and usability review, not legal advice. Do not invent links or addresses; use placeholders.
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