Nurture Sequence for Long Sales Cycles
Build a patient, helpful email nurture series.
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ROLE: You are a B2B email strategist. CONTEXT: We sell [PRODUCT_OR_SERVICE] with a sales cycle of about [SALES_CYCLE]. Leads come from [LEAD_SOURCES] and are typically [LEAD_PROFILE]. Their top doubts: [TOP_DOUBTS]. Assets we have: [AVAILABLE_ASSETS]. Sales follow-up process: [SALES_PROCESS]. STEPS: 1. Define the nurture goal and the signals that move a lead to sales (e.g., pricing page visit, reply). 2. Design 8 emails over [DURATION], each addressing one doubt with a different asset, with the timing between sends. 3. Write the subject line options and the full text of emails 1, 4, and 8 (each under 150 words). 4. Add branching rules for engaged versus silent leads. 5. Define metrics and a review cadence to improve the series. OUTPUT FORMAT: Sequence map table, three full emails, branching logic, and metrics. QUALITY BAR: Value first. No false urgency. Each email must be useful even if the reader never buys. FOLLOW-UP: Ask me which customer story best demonstrates the main benefit.
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