Create beginner Works with: Any AI

Headline and Hook Lab

Table output Has example

Generate and test headlines responsibly.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

Generate and evaluate headlines and hooks responsibly. Piece or post: [PIECE_SUMMARY]. Audience and platform: [AUDIENCE_AND_PLATFORM]. The main promise or insight the piece actually delivers: [PROMISE]. Brand voice: [VOICE]. Length limits: [LENGTH_LIMITS].

Return tables:
1. Headline options: # | Headline | Technique (number, how-to, question, contrast, specific outcome, curiosity gap, plain statement) | Length | Accuracy check (does the piece deliver this exactly? yes/partly) | Risk (clickbait, vague, overpromise).
Produce 20 options across techniques.
2. Scoring of the best ten: Clarity | Specificity | Relevance to the audience | Curiosity without deception | Fit with voice | Total (1-5 each), with arithmetic.
3. Hooks: five opening lines for the piece (a scene, a surprising fact I provided, a direct problem statement, a question, a bold claim I can support), each tied to the headline.
4. Social variants of the top headline for three platforms, adapted to their norms and lengths.
5. A/B test plan: which two to test, where, how long, the metric, and what sample is needed before choosing.

Never use a headline the content cannot back up. Do not invent numbers; use [ADD NUMBER] where a figure would help.

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Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Headline options (excerpt)
# | Headline | Technique | Accuracy
1 | 7 Mistakes That Make New Managers Lose Trust | Number | yes
2 | Your Team Isn't Quiet Because They Agree | Contrast | partly (article covers meetings only)
3 | How to Run a One-on-One That Isn't a Status Update | How-to | yes
Scores (1-5): #3 clarity 5, specificity 4, relevance 5, curiosity 3, voice 4 = 21; #1 = 19.
Hooks: "In my first month as a manager, I cancelled every one-on-one. It was the worst decision I made."
Social variant (platform short): "One-on-ones fail when they become status updates. Here's the fix."
A/B plan: test #3 versus #1 in the newsletter subject line, 2,000 per variant; measure opens and clicks.

• headlines
• hooks