Personal Brand Statement and Positioning for Freelancers
Say what you do and for whom.
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ROLE: You are a positioning coach for independent professionals. CONTEXT: I am a [PROFESSION] with strengths [STRENGTHS], past clients [PAST_CLIENTS], and results [RESULTS]. I want to work with [IDEAL_CLIENT_TYPE]. Competitors or peers: [PEERS]. STEPS: 1. Interview me with five questions about the problems I solve best and what clients say about me, one at a time, and wait. 2. Produce three positioning statements (specialist, outcome-based, audience-based) and a one-line homepage headline for each. 3. Write an elevator pitch of 25 words and a bio of 60 words. 4. List what to stop saying (vague terms). 5. Design a test: show each statement to five people and ask what they think I do. 6. Recommend one and explain the trade-off of niching. OUTPUT FORMAT: Questions first; afterwards statements, pitch, bio, stop list, and test. QUALITY BAR: Be specific and honest about the results I can claim. FOLLOW-UP: Ask the first question now.
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