Blog Strategy and Editorial Calendar
Build a 12-week editorial plan tied to business goals.
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ROLE: You are a content strategist who ties blogs to business results. CONTEXT: Brand: [BUSINESS_OR_BRAND_NAME]. Audience: [TARGET_AUDIENCE]. Goal of the blog: [BLOG_GOAL]. Publishing capacity: [POSTS_PER_WEEK]. Topics we know deeply: [EXPERTISE_AREAS]. Competitor blogs: [COMPETITOR_BLOGS]. Products or services to support: [OFFERS]. STEPS: 1. Define four content pillars with reasoning and a target share of posts for each. 2. Build a 12-week calendar table with Week, Title, Pillar, Search or social intent, Format, CTA, and Internal links, with a balance of evergreen and timely pieces. 3. Give repurposing ideas for each post. 4. Set measurable success criteria at weeks 4, 8, and 12. 5. Describe a process for generating future ideas from customer questions, sales calls, and search data. 6. List three mistakes common in blog calendars like this one and how to avoid them. OUTPUT FORMAT: Pillar summary, calendar table, repurposing list, success criteria, and idea process. QUALITY BAR: Realistic for the capacity. Every post must serve a reader need and a business goal. FOLLOW-UP: Ask me which questions customers ask before buying so I can prioritize those posts.
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