Jobs and Pains Mapping Workshop
Align a team on user needs.
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Facilitate a needs-mapping session. User segment: [SEGMENT]. Research available: [RESEARCH]. Team: [TEAM]. Plan a 90-minute workshop: introduce the segment (10); individually write jobs the user is trying to do on sticky notes (10); cluster and rank (15); for the top five jobs add pains (obstacles, risks, costs) and gains (outcomes, benefits) (25); rate each pain and gain by severity and evidence (15); identify opportunities and assumptions to test (15). Provide the canvas as a table, facilitation prompts, rules (evidence labels), and a template to record decisions. Add guidance for remote sessions and an output summary format of one page. Include a follow-up plan to validate high-impact assumptions with five user conversations. Include the sticky-note prompts for each round, a voting method with dot counts, and the output table with job, pain, gain, evidence strength, and assumption to test, ready to copy into a document. Record disagreements on a separate 'questions for research' list rather than resolving them by argument in the room.
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