B2B Software Product Update Posts
Explain updates in terms of customer outcomes.
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Write social posts announcing product updates for a B2B software company. Product and audience: [PRODUCT_AUDIENCE]. Release notes in technical terms: [RELEASE_NOTES]. Tone and platform: [TONE_PLATFORM]. Translate each release note into a post that leads with the problem solved, then states what changed in plain language, then gives one concrete example scenario. Write three formats for each update: a short post under 280 characters, a longer post of 100 words, and a carousel outline of five slides. Include a call to action with a placeholder link. Avoid superlatives and avoid claims about speed or savings unless I give numbers. Flag anything that depends on plan tier or region as [VERIFY] with the product team. Provide a customer-safe rule: no customer names without written permission. Also add a launch communication plan. Provide a table that lists, for each update, the audience (admins, end users, buyers), the main benefit in one sentence, the evidence for the benefit (customer quote with permission, internal measurement, or none), the channel, and the owner. Add a review checklist for accuracy: is the feature live for all plans, are screenshots current, are any claims measurable, and has support been briefed? Write a template for a deprecation or breaking-change notice that is clear and respectful, with a date and migration steps, and a rule for responding to public criticism of a release by acknowledging, giving facts, and moving details to support. Include a quarterly summary post that bundles smaller updates and a link to release notes. Finally, add a plan for measuring which update posts generate clicks to release notes, trial activations or replies from customers, and a monthly review of what to say more or less often. Include a placeholder link to the full release notes in every post, and remind me to check each link before publication.
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