Monthly Social Report for a Small Business Owner
Report what matters in one page.
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Create a monthly social media report. Business and goals: [BUSINESS_GOALS]. Metrics I can export: [METRICS]. This month's data (paste or summarise): [DATA]. Last month's data: [LAST_MONTH]. Produce a one-page report with a three-line summary, a table of key metrics with change from last month, the top three posts and why they may have worked, the weakest three posts, what we learned, and three actions for next month. Use plain language, explain unfamiliar metrics in a footnote, and focus on metrics tied to my goals (enquiries, bookings, sign-ups), not vanity metrics. Mark any conclusion that rests on a small sample as uncertain. Ask me for missing data instead of guessing. Also add a worked example with invented figures for a bakery, labelled as an illustration, and a list of the three questions the owner should ask after reading the report. Include a note on the format: a single page, three charts at most, plain labels, and the same layout each month so that the owner can compare without relearning the report.
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