Crisis Communication Plan for a Failing Project
Manage stakeholders when things go wrong.
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Plan communications for a project in trouble. Situation and impact: [SITUATION_AND_IMPACT]. Stakeholders and their stakes: [STAKEHOLDERS]. What is known and unknown: [KNOWN_UNKNOWN]. Options being considered: [OPTIONS]. Create: a stakeholder table (who, what they need, what worries them, who talks to them, when); a message map with a core statement (what happened, impact, what we are doing, when the next update comes); drafts for the sponsor (150 words), the team (120 words), and the client (150 words); a Q&A of ten tough questions with honest responses; an update cadence; and a decision log. Rules: tell stakeholders bad news early, do not hide, do not speculate, and do not promise dates you cannot meet. Include a checklist for the first 24 hours and a recovery plan outline (stabilize, assess, re-plan, rebuild confidence). Contractual and legal consequences of statements should be checked by counsel [VERIFY]. Give the plan as a timeline for the first 24 hours, the first week, and the first month. State the sentence to avoid in each message (for example speculation about cause) and name who approves each message before it is sent.
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