Pricing Experiment Plan
Test price changes carefully.
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Plan a pricing test. Current pricing and plans: [CURRENT_PRICING]. Hypothesis about price or packaging: [PRICING_HYPOTHESIS]. Customer segments: [SEGMENTS]. Constraints (contracts, fairness, legal): [CONSTRAINTS]. Compare methods: customer conversations about value, willingness-to-pay survey (e.g., price sensitivity questions, with caveats), A/B price test on new customers, plan packaging test, and price changes with grandfathering. For my case recommend a method and describe the design: population, duration, metrics (conversion, revenue per visitor, retention, support contacts), guardrails (customer complaints, refunds), and analysis including revenue per visitor = conversion x price. Cover ethics and legal: avoid unfair discrimination, show consistent prices to the same customer, check consumer protection and competition rules in [JURISDICTION] [VERIFY]. Provide customer communication (100 words), a risk table, and a decision rule set in advance. Add a table of the options with risks of each, recommend one, and specify the minimum test duration in full billing cycles. Include a customer-fairness rule: existing customers keep their price for a set period unless they choose to change.
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