Customer Interview Synthesis: From Notes to Themes and Opportunity Statements
Turn interview notes into themes without losing the quotes.
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Synthesise my customer interview notes. Product and research question: [PRODUCT_AND_QUESTION]. Notes from [NUMBER_OF_INTERVIEWS] interviews with participant roles and key quotes: [INTERVIEW_NOTES].
Code the notes into observations (what happened, what they said they wanted, what they did), group them into themes with counts of how many participants mentioned each, and keep two representative quotes per theme. Make a table with Theme, Participants, Quotes, Pain level (high, medium, low as stated), and Opportunity statement ('How might we...'). Separate what people did from what they said they would do. Flag themes supported by one participant only, and questions I should ask in the next round. Provide a one-page summary for stakeholders with the caveat about sample size.
Use only my notes and do not invent quotes.
Add a worked theme example: 6 of 8 participants mentioned re-entering the same data in two systems; two representative quotes; pain level high; opportunity statement 'How might we let customers enter data once?'. Add a caveat about leading questions and a plan for three more interviews with a different customer type.
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