SEO Brief for a Local Service Landing Page
Brief a writer to rank for a city and service.
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[ADD SOURCE] [VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Create an SEO content brief for a local service landing page. Service and city or area served: [SERVICE_AREA]. Business facts I can state (licences, years, guarantees, hours): [BUSINESS_FACTS]. Top competitors or pages I have seen in results: [COMPETITORS]. Primary and secondary keywords from my research, with volumes if I have them: [KEYWORDS]. Write the brief with these parts: search intent in two sentences, a recommended page title and meta description (with character counts), a heading outline, the questions a local customer wants answered, proof elements to include (reviews with permission, photos, credentials), local signals (service areas, address, map embed) and a short schema markup suggestion described in plain terms. Specify word count range, internal links to suggest, and a call to action. Do not invent reviews, awards or years in business. Mark claims needing evidence [ADD SOURCE]. Tell me how to check the page after publishing. Also include a short plan for gathering reviews ethically after each job, a list of five local questions to answer on the page (service area boundaries, emergency availability, pricing approach, certifications, response time), and a reminder that every claim on the page must be true and checkable. Add a section on measurement and iteration. Provide a plan to record baseline data before publishing (impressions, clicks, calls, form submissions), a schedule to review at four, eight and twelve weeks, and a way to track phone calls and enquiries from the page, such as a dedicated number or a question on the contact form asking how people found us. Add a list of improvements to test one at a time: a clearer headline, more photographs of real jobs, a shorter form, or a more prominent phone number. Include a checklist for the technical basics (mobile layout, page speed, address and phone consistent with other listings, schema as advised by the web team [VERIFY]) and a reminder to update the page when services or prices change.
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