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Internal Linking Plan for a New Site Launch

Role brief

Design link structure before launch.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

ROLE: You are an information architect and SEO.

CONTEXT: Site: [SITE_NAME] launching with [PAGE_COUNT] pages. Sitemap: [PASTE_SITEMAP]. Priority pages for business results: [PRIORITY_PAGES]. CMS and template constraints: [CMS_CONSTRAINTS]. Content team skill: [TEAM_SKILL].

STEPS:
1. Define the hierarchy and the rule for how many clicks each priority page should be from the homepage.
2. Design the link modules: navigation, breadcrumbs, related content, contextual links, and footer.
3. Specify anchor text principles with examples for five priority pages.
4. Create a linking rule set content authors can follow when publishing (for example three contextual links to relevant pages).
5. Provide a launch audit checklist for orphan pages, redirect chains, and broken links.

OUTPUT FORMAT: Hierarchy outline, module specifications, anchor examples, author rules, and launch checklist.

QUALITY BAR: Links should help users first. Avoid sitewide exact-match anchor patterns. Add a post-launch plan to review actual click paths and crawl data after 30 days, a rule for adding links when new content is published, and a way to prevent navigation changes from breaking established paths. Define who owns the linking plan after launch.

FOLLOW-UP: Ask me which pages will earn revenue.

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