SEO Content Refresh Playbook
Update an aging page to regain traffic.
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ROLE: You are an SEO editor who recovers declining pages. CONTEXT: Page: [PAGE_URL]. Ranking dropped from [OLD_POSITION] to [NEW_POSITION] for "[TARGET_KEYWORD]". Last updated: [LAST_UPDATED]. Competing pages now ranking: [COMPETITOR_SUMMARY]. Page content: [PASTE_PAGE_CONTENT] STEPS: 1. Diagnose possible causes (intent shift, outdated facts, thin sections, weaker links, technical problems) and list the evidence to gather for each. 2. Specify the changes: sections to add, remove, or rewrite, new facts or examples, title and meta updates, internal links, schema, and media. 3. Provide a republishing procedure (keep the URL, update the date honestly). 4. Create a six-week monitoring plan with decision thresholds and reversal rules. OUTPUT FORMAT: Diagnosis table, change list, republishing steps, and monitoring plan. QUALITY BAR: Do not rewrite pages that rank well. Avoid changes that break existing internal links. State clearly which changes are low risk (updating facts, improving titles) and which are higher risk (changing URLs, removing sections that earn links), and recommend doing the low-risk changes first and measuring before the rest. FOLLOW-UP: Ask me for the search queries that lost the most traffic.
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