Prompt Almanac

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Meta Ads Campaign Plan for a Local Event or Offer

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Plan objective, audience, creative and budget.

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Plan a Meta (Facebook and Instagram) ads campaign. Event or offer: [EVENT_OR_OFFER]. Dates and location: [DATES_AND_LOCATION]. Goal (registrations, messages, store visits, sales): [GOAL]. Budget: [BUDGET]. Audience description: [AUDIENCE]. Assets available (photos, video, copy): [ASSETS].

Recommend the campaign objective that matches the goal, an audience approach (location, age range if relevant, interests treated as hypotheses to test, not facts), placements to test, creative formats, copy angles, a schedule, and a simple test structure with two creatives. Daily budget: 280 over 14 days is 20 a day. Measure cost per result, click-through rate and quality of results, with formulas and a caution about small numbers.

Pre-launch checklist: pixel or event tracking tested [VERIFY], landing page working on mobile, ad policy compliance, special rules for certain categories and targeting [VERIFY], and a plan for replying to comments and messages. No outcome can be promised and policies change, so confirm details in the current policy centre [VERIFY].

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Invented plan. Event on 20 September, 150 places, budget 280 over 14 days (20 a day). Objective: registrations. Audiences: people within 15 km, interests tested as hypotheses; retargeting website visitors. Creatives: two images and one 15-second video. Target cost per registration 8; at 280 that is 35 registrations from ads. Measure: results, cost per result, click-through rate. Pre-launch checklist: tracking tested, registration page tested on phone, replies to comments assigned. Decision after 7 days: pause any ad set above 14 per registration with at least 5 results.

Illustrative only, made-up data. Your results will differ and must be reviewed.

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