Re-engagement Campaign for Inactive Subscribers
Win back or let go respectfully.
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Create a re-engagement campaign. List size and definition of inactive (for example no opens in 120 days): [LIST_DEFINITION]. What I send and why people subscribed: [CONTENT_REASON]. Goals: [GOALS]. Write a three-email sequence: a we've missed you email with a clear preference choice, a best-of content email, and a final notice that the subscriber will be removed unless they click. Provide subject lines, preview text and bodies. Explain how to clean the list afterwards, how to measure success, and the risk of damaging sender reputation by mailing inactive addresses. Add a plan for a preference centre and for keeping a suppression list. Mark consent and data retention rules [VERIFY] for [JURISDICTION]. Also add a worked example of the arithmetic of list cleaning: a list of 5,000 with 1,200 inactive, an expected response of a few percent, and the effect on average open rate after removal, labelled as an illustration. Use anonymised or invented data in every example. Mark rules on recording, profiling and direct messages as items to verify [VERIFY] for [JURISDICTION] with whoever owns privacy here.
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