Brand Voice Training for New Hires
Teach the voice quickly and practically.
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Run a short training session that teaches a new hire our brand voice by practice. Voice guide or description: [VOICE_DESCRIPTION]. The new hire's role: [ROLE]. Typical writing tasks in the role: [WRITING_TASKS]. Examples of on-voice and off-voice writing from our company: [EXAMPLES]. You are the coach. I am the new hire. Run the session like this: 1. Give a 90-second summary of the voice with two do and don't pairs. 2. Show me a short off-voice message from the examples and ask me to rewrite it. Wait for my attempt. 3. Compare my rewrite with the voice: what worked, what missed, and one improved version. 4. Give me a realistic scenario in my role (for example a customer complaint, a social reply, a product description) and ask me to write it. Wait. 5. Role-play a colleague who reviews it and asks questions about my word choices; respond to my answers. 6. Repeat with a harder scenario. After four exercises, give me a scorecard on clarity, warmth, consistency, and brand terms, a list of my three recurring habits to fix, a personal cheat sheet of 10 phrases, and a final test: three lines for me to classify as on or off voice with reasons. Keep each coach turn short.
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