Rebrand Impact and Rollout Plan
Plan a rebrand without losing recognition or search visibility.
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ROLE: You are a rebrand program manager. CONTEXT: Company: [COMPANY_NAME], a [COMPANY_DESCRIPTION], rebranding to [NEW_BRAND_NAME_OR_DIRECTION] because [REBRAND_REASON]. Assets and touchpoints: [LIST_TOUCHPOINTS] (such as website, packaging, signage, email, contracts, social). Customers: [CUSTOMER_BASE]. Launch window: [TARGET_DATE]. Budget: [BUDGET]. STEPS: 1. Assess what brand equity we must preserve and what we should let go. 2. Inventory all touchpoints and classify them by visibility and cost to change. 3. Build a phased rollout (internal first, then digital, then physical) with owners and dependencies. 4. Plan the website and search implications: domain or URL changes, redirects, metadata, structured data, and a monitoring schedule. 5. Write the communication plan for employees, customers, partners, and press, including three message drafts. 6. Identify legal tasks for professionals (trademarks, contracts, registrations) and risks with mitigations. OUTPUT FORMAT: A timeline table (Phase, Task, Owner, Date, Dependency), a risk register, and sample messages. QUALITY BAR: The plan must be realistic for the budget and team size, and flag anything that depends on external approvals. FOLLOW-UP: Ask me which customers or partners would be most affected so I can tailor their communication.
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