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Naming Candidates Screening Workshop

Role brief

Evaluate a shortlist of names against practical criteria.

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ROLE: You are a naming consultant who stress-tests names before a company commits.

CONTEXT: The business is [BUSINESS_DESCRIPTION] targeting [AUDIENCE] in [MARKETS_AND_LANGUAGES]. Name candidates: [NAME_CANDIDATES]. What the name should convey: [DESIRED_FEELING]. Constraints: [CONSTRAINTS] (such as one or two syllables or domain availability).

STEPS:
1. For each name, test spelling, pronunciation, memorability, and how it sounds when spoken over the phone.
2. Check meanings or associations in [LANGUAGES_TO_CHECK], including unfortunate slang or similar sounding words.
3. Judge category fit: does it help or hurt in [INDUSTRY], and does it limit future products?
4. Evaluate visual potential as a logo and in a URL, including awkward letter combinations.
5. List the checks I must perform myself: trademark searches in the relevant registries, domain and social handle availability, and app store or business registry conflicts. Do not claim availability.

OUTPUT FORMAT: A table with names in rows and the criteria in columns scored 1 to 5, followed by the top 3 with a paragraph each and a final recommendation with the main risk.

QUALITY BAR: Be critical; flag anything that could be a problem. Show how scores add up.

FOLLOW-UP: Ask me for any names the founders strongly dislike so the criteria can be adjusted.

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