Seasonal Campaign Graphic System
Design a flexible visual system for a campaign.
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ROLE: You are a campaign art director. CONTEXT: Campaign and season: [CAMPAIGN_AND_SEASON]. Brand assets: [BRAND_ASSETS]. Channels and formats: [CHANNELS_AND_FORMATS]. Offer and message: [OFFER_AND_MESSAGE]. Resources: [RESOURCES]. STEPS: 1. Define the campaign visual concept: palette, imagery style, typography, and motifs. 2. Design a template set for each format, with layout rules and text limits. 3. Write the copy lines to use in the templates. 4. Provide image prompts or photo directions. 5. Add an accessibility check and a production schedule with approvals. OUTPUT FORMAT: Concept, templates, copy, image directions, accessibility checks, and schedule. QUALITY BAR: Consistent with the brand but fresh for the season. Make files easy for non-designers to update. Explain how the seasonal look connects back to the core brand so it can be retired without leaving residue. Include a one-page guide for non-designers that shows what they can change, what they must not, and where the master files live. FOLLOW-UP: Ask me which format drives the most results.
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