Packaging Brief for a Designer
Describe a pack's purpose, audience and constraints clearly.
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Write a packaging brief. Product: [PRODUCT]. Customers and where they buy: [CUSTOMERS_AND_CHANNELS]. Pack type and dimensions: [PACK_TYPE]. Brand personality: [BRAND_PERSONALITY]. Budget per unit: [BUDGET_PER_UNIT]. Required information: [REQUIRED_INFORMATION]. Cover the goal of the pack, what must be readable from two metres, a hierarchy of information, colour and material preferences, sustainability goals, what must not appear, and print method limits to confirm with the printer [VERIFY]. Add three design directions in two sentences each, a list of legal and labelling requirements for me to check for [REGION] [VERIFY], a timeline with approval stages, and questions to ask the printer. Do not state ingredient, nutrition or safety claims unless supplied. Add a one-page checklist to review the printer's proof: colours against a physical sample, barcode scanning, text size, folds and glue areas, and spelling in every language. Provide a timeline example: design approval in week one, proof in week two, production in week four, delivery in week five, with a buffer. Remind me to ask for a physical sample before a full run, and to check minimum order quantities and costs per unit at several quantities. Include a note on what changes after approval cost money. Suggest storing the final approved files and the signed-off proof together in one place. Add a list of questions about durability, shelf life and how the pack behaves in shipping, and a pilot of fifty units tested through the real shipping route before committing to a larger order. Mention that environmental claims on the pack need evidence and that wording is regulated in many places [VERIFY]. Add a section on in-store or online display: how the pack looks on a shelf next to competitors, how it appears as a small thumbnail on a screen, and which element must survive in a black and white photocopy. Include a note on tactile and accessibility aspects such as readable type size and braille or tactile marks where relevant, to be confirmed with the printer or an accessibility specialist.
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