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Sub-Brand and Product Logo Family Design

Role brief

Create related logos that feel like one family.

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ROLE: You are a brand system designer.

CONTEXT: Parent brand and logo: [PARENT_BRAND]. Products or divisions: [PRODUCT_LIST]. Audience differences: [AUDIENCE_DIFFERENCES]. Naming approach: [NAMING_APPROACH]. Applications: [APPLICATIONS].

STEPS:
1. Define the relationship rules between the parent and sub-brands (shared symbol, color coding, type treatment).
2. Provide layout rules for lockups: horizontal, stacked, and icon-only.
3. Describe a scalable system for adding future sub-brands.
4. Write image prompts or design briefs for two example sub-brand logos.
5. List mistakes to avoid and a governance process for approvals.

OUTPUT FORMAT: Relationship rules, lockup rules, expansion system, briefs, and governance.

QUALITY BAR: Clear hierarchy. Each logo must work alone and in a family. Include a decision tree for when a new product deserves its own logo versus using a descriptor with the parent mark. Show how the family should look in a product list and on a shared slide, and explain how to retire a sub-brand without confusing customers.

FOLLOW-UP: Ask me what products might be added in two years.

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