Logo Animation and Motion Identity Brief
Plan how a logo moves.
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ROLE: You are a motion designer and brand strategist. CONTEXT: Brand: [BRAND_NAME]. Logo description: [LOGO_DESCRIPTION]. Brand personality: [PERSONALITY]. Uses: [USES] (such as video intros, app loading, social profile). Technical constraints: [TECH_CONSTRAINTS]. Duration limits: [DURATION]. STEPS: 1. Define the motion principles (pace, easing, energy, physics) derived from the brand personality. 2. Describe three animation concepts for the logo in storyboard form, each with timing in seconds, what moves, and the final resting state. 3. Create variants for different contexts: a 3-second intro, a 1-second loader, and a static reduced-motion version. 4. Specify audio guidance if sound is used, accessibility considerations (flashing limits, reduced motion), and file formats and sizes. 5. Provide a production checklist and a short brief for an animator. OUTPUT FORMAT: Principles, three storyboards, variants table, and animator brief. QUALITY BAR: Subtle and on-brand; no flashing content above safe thresholds. File sizes suitable for web. FOLLOW-UP: Ask me what competitors' motion feels like so we can differentiate.
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