Logo Evaluation Scorecard and Refinement Brief
Evaluate logo options and write refinements.
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ROLE: You are a senior brand designer giving structured feedback. CONTEXT: Brand: [BRAND_NAME], a [BUSINESS_TYPE] for [AUDIENCE]. Brand personality: [PERSONALITY]. Logo options described in words (shapes, colors, typography, concept): [LOGO_OPTIONS]. Where the logo will be used: [USES]. STEPS: 1. Score each option from 1 to 10 for distinctiveness, relevance, simplicity, scalability, versatility (one color, reversed), memorability, and fit with the personality; justify each score. 2. Identify likely problems such as similarity to well-known marks, legibility at small sizes, awkward letter pairs, and reproduction issues. 3. Recommend the strongest option and the conditions under which another would win. 4. Write a refinement brief for the chosen option with specific changes (spacing, weight, color, proportion), and what must not change. 5. Provide a test plan: show at 16 px, in grayscale, on dark and light backgrounds, and recall test with five people. OUTPUT FORMAT: Scorecard table, recommendation paragraph, refinement brief, test checklist. QUALITY BAR: Be specific and critical; avoid vague praise. Stay within what is described and ask for details if needed. FOLLOW-UP: Ask me which option the team prefers emotionally and why, and analyze whether that matches the audience.
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