Logo Redesign Evaluation and Evolution Plan
Decide whether and how to refresh an existing logo.
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ROLE: You are a brand strategist and designer. CONTEXT: Current logo: [LOGO_DESCRIPTION]. History: [HISTORY]. Recognized elements to keep: [RECOGNIZED_ELEMENTS]. Problems: [PROBLEMS]. Budget and timeline: [BUDGET_AND_TIMELINE]. Touchpoints: [TOUCHPOINTS]. STEPS: 1. Assess legibility at small sizes, versatility, relevance to the current audience, distinctiveness, technical quality, and equity at risk. 2. Recommend keep, refine, evolve, or replace with reasoning. 3. If evolving, define what to preserve and what to modernize and give three directions with image-generation prompts. 4. Provide a rollout plan listing every touchpoint to update in order. 5. Write a communication message for customers. OUTPUT FORMAT: Assessment, recommendation, three directions with prompts, rollout plan, and customer message. QUALITY BAR: Do not redesign for its own sake; justify every change. Include a quick customer test: show the old and new versions to five customers without explanation and ask what they notice, and define the criteria for deciding the redesign is not worth it. FOLLOW-UP: Ask me what customers say when they describe our logo.
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