Brand Consistency Audit Across Touchpoints
Check how the brand appears in different places.
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Audit brand consistency. Touchpoints and descriptions or copies: [TOUCHPOINTS]. Brand guidelines: [GUIDELINES]. Compare logo, colours, fonts, tone, imagery and claims across the website, social profiles, email, documents and packaging. Score each touchpoint from 1 to 5, list inconsistencies with the exact difference and the fix, and rank by visibility. Return a table, three quick fixes and three bigger projects, and a plan for governance: who owns the guidelines, how updates are communicated and how often the audit is repeated. Only judge from the descriptions provided. Add a method for sampling: choose ten items per touchpoint, record differences in a table, and calculate the percentage that follow the guidelines with arithmetic. Provide a priority matrix of visibility against effort. Suggest a monthly mini-audit of one touchpoint rather than a large annual project, and a place to record decisions about exceptions with the person who approved them. Finish with a simple scorecard summarising consistency by touchpoint as a percentage, with the arithmetic shown, to repeat next quarter.
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