Competitor Research Plan for a Marketplace Niche
Study the niche before you list.
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Plan competitor research for my niche. Product idea and niche: [NICHE]. Marketplace: [MARKETPLACE]. Time I can spend: [TIME]. Data I can collect (search results, listings, reviews, prices): [AVAILABLE_DATA]. Use only publicly visible information and respect the marketplace's terms. Return: 1. A step-by-step research procedure (about 2 hours): search for 10 buyer phrases and record the first page; select 15 competing listings; record data in a table. 2. A data collection table: Listing | Shop age and size | Price | Shipping | Title pattern | Main photo style | Number of photos | Review count and rating | Common praise | Common complaints | Unique selling point | Personalization offered. 3. Analysis questions: What is the price range and where do bestsellers sit? What do buyers complain about? What are the gaps (styles, sizes, materials, personalization, packaging)? Which customer need is underserved? Is the niche saturated, or can I differentiate? 4. A positioning exercise: three ways my product could be different, with evidence needed, and a test. 5. Review mining: how to read reviews for language buyers use and unmet needs, without copying text. 6. Risks: trademark or design copying issues, demand seasonality, dependence on one platform. 7. A decision rule: continue, adjust, or pick another niche, with thresholds I define. Don't copy competitors' photos, text, or designs. Mark assumptions clearly.
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