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Online Store Launch Checklist

Checklist

Check everything before opening the doors.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

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Prepare my online store for launch. Platform: [PLATFORM]. Products and number of listings: [PRODUCTS]. Countries I will ship to: [SHIPPING_COUNTRIES]. Payment methods: [PAYMENT_METHODS]. Launch date: [LAUNCH_DATE]. Jurisdiction: [JURISDICTION].

Create a checklist grouped by area, each with a box, owner, and due date counted back from the launch date:
PRODUCTS: [ ] accurate titles, descriptions, specs [ ] photos at consistent sizes with alt text [ ] prices and variants tested [ ] inventory counts correct
CHECKOUT: [ ] test orders for each payment method, shipping option, discount code, and each country; refund test [ ] taxes and duties settings reviewed with an accountant [VERIFY] [ ] order confirmation and shipping emails reviewed
POLICIES AND LEGAL: [ ] shipping, returns, privacy, terms, cookie consent as needed [VERIFY] [ ] business registration, licenses, and product compliance [VERIFY] [ ] contact information and company details displayed
OPERATIONS: [ ] packaging and labels ready [ ] carrier accounts and rates tested [ ] customer service inbox and response templates [ ] returns process
TECHNICAL: [ ] domain, SSL, redirects, mobile layout, speed test, accessibility check, analytics and conversion tracking, backups, admin security with two-factor authentication
MARKETING: [ ] email list sign-up and welcome email [ ] social profiles [ ] launch announcement and the first 30 days of content [ ] Google business or maps profile where relevant
POST-LAUNCH: [ ] monitor orders daily for the first week [ ] collect feedback [ ] review analytics at day 7 and 30

Add a go or no-go meeting list of critical items. This is a planning aid, not legal or tax advice.

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