Black Friday Plan for a Small Online Shop
Plan a sale that protects margin.
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Plan a Black Friday campaign for a small shop. Products, costs and margins: [PRODUCTS_MARGINS]. Stock levels and lead times: [STOCK]. Past sale performance: [PAST_PERFORMANCE]. Capacity for fulfilment and support: [CAPACITY]. Create an eight-week plan: decide goals and offers, check margins on each discounted item, plan stock, set up email and social schedules, prepare support scripts, and arrange shipping capacity. Provide an offer design table that shows the discount, margin after discount, and expected volume placeholders, a rule not to discount below break-even, and a risk list (stockouts, site crashes, fulfilment delays). Include a post-sale review. Mark pricing, advertising and sales claims rules (such as reference prices) as items to verify [VERIFY] for [JURISDICTION]. Do not use fake discounts or false scarcity. Also add a worked margin check for three invented products showing price, discount, cost, fees and margin after discount, labelled as an illustration, and a rule for stopping a discounted product when stock reaches a threshold. Add a section on operations, ethics and review. Provide a capacity check: orders per day my team can pack, supplier cut-off dates, courier surcharges and last posting dates, with a buffer. Add a customer service plan with canned replies for the ten most likely questions and an extended support rota. Include an ethics checklist: genuine discounts against the prior price, honest stock levels, clear terms, no hidden fees, and returns information visible. Add a post-sale review template: sales, margin, returns, new versus returning customers, support volume, what went wrong, and what to change. Remind me to check the rules on price reductions and advertising [VERIFY] for [JURISDICTION], and to avoid promotions that I cannot fulfil. Customer replies should never overstate rights or hide them. Mark legal points [VERIFY] for [JURISDICTION], quote only my terms, and suggest an official consumer information source for anything uncertain.
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