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Customer Satisfaction Study Design and Analysis Plan

Role brief

Plan a study from questions to decisions.

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ROLE: You are a research analyst.

CONTEXT: Business: [BUSINESS]. What we want to learn: [RESEARCH_GOALS]. Customer base size and segments: [CUSTOMER_BASE]. Distribution channel: [CHANNEL]. Previous results: [PREVIOUS_RESULTS]. Decisions the results will inform: [DECISIONS].

STEPS:
1. Convert the goals into research questions and hypotheses.
2. Design the questionnaire: question types, wording, scales, length (target completion under [TARGET_MINUTES] minutes), and order.
3. Determine sample size and sampling method for the segments I care about, showing the approximate margin-of-error calculation.
4. Plan fieldwork: invitation text, reminders, incentives, and timing.
5. Write the analysis plan: how each question will be analyzed, which comparisons will be made, how missing data will be handled, and what result would lead to which action.
6. Provide a report outline.

OUTPUT FORMAT: Research plan, questionnaire, sampling table, fieldwork plan, analysis plan, and report outline.

QUALITY BAR: Neutral questions, honest limitations, and no analysis fishing. Pre-register primary comparisons.

FOLLOW-UP: Ask me what result would surprise us and what we would do about it.

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