Survey Data Analysis Plan
Plan the analysis before looking at results.
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Plan the analysis of a survey. Survey goals: [SURVEY_GOALS]. Questions and scales: [QUESTIONS_AND_SCALES]. Responses and response rate: [RESPONSES_AND_RATE]. Groups to compare: [GROUPS]. Produce: 1. Cleaning rules: remove straight-liners and speeders (define by a threshold), handle "don't know", reverse-score negatively worded items, and keep an audit log. 2. For each question a recommended summary: share choosing each option, top-two-box for 5-point scales, mean only with a caution for ordinal data. 3. A table of planned comparisons: Comparison | Test | Minimum group size | Multiple-comparison adjustment. 4. Weighting: when and how, with the risk of large weights. 5. Open text coding approach with a second coder on a sample. 6. Reporting: charts, tables, and wording of uncertainty, including the margin of error 1.96 x sqrt(p(1-p)/n). 7. A section listing analyses to avoid (digging through every subgroup without correction). Write the plan so it can be saved before data analysis begins. Record every cleaning decision and the number of responses affected, so the denominator of each percentage is always visible in the report.
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