Test Documentation Template and Learning Log
Record tests so the team does not repeat them.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
Create a learning log for experiments. Team: [TEAM]. Types of tests: [TEST_TYPES]. Tools: [TOOLS]. Design a template with fields: ID, date, owner, area, hypothesis, variants, audience, primary and guardrail metrics, sample size planned, result with numbers, decision, what we learned and links. Provide three filled examples using invented details, one winner, one loser and one inconclusive. Add a monthly review routine of 30 minutes and a way to search past tests. Include a section reminding the team that inconclusive results are findings too. Add three filled examples with invented numbers. Winner: variant B lifted sign-ups from 4.0 to 4.8 percent over three full weeks with 6,000 visitors per variant, decision rolled out, learning that shorter forms help. Loser: variant B reduced add-to-basket by 8 percent, rolled back, learning that the new image hid the price. Inconclusive: no clear difference after 4,000 visitors per variant, decision to retest with a bigger change. Provide a searchable tag list for areas, such as checkout, onboarding and pricing.
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