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SWOT Analysis With Evidence and Actions

Table output

Move from a list of points to decisions.

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Create a SWOT analysis that leads to action. Business description: [BUSINESS_DESCRIPTION]. Facts about the business (finances, customers, team, assets): [INTERNAL_FACTS]. Facts about the market (trends, competitors, regulation): [EXTERNAL_FACTS].

Return:
1. A table for each quadrant with columns: Item | Evidence | Importance (1-5) | Controllable? Use only facts I gave; label items without evidence as [HYPOTHESIS].
2. A TOWS matrix that combines quadrants into strategies: Strengths + Opportunities (use strengths to capture opportunities); Weaknesses + Opportunities (fix weaknesses to capture opportunities); Strengths + Threats (use strengths to reduce threats); Weaknesses + Threats (defend and reduce exposure). Provide at least two strategies for each.
3. A shortlist of the five actions with the highest impact and feasibility, each with an owner, a first step, a deadline, and a success measure.
4. Items to monitor with triggers.
5. Common mistakes to avoid (long lists, vague items like "good team", mixing internal and external factors).

Include a short narrative for a plan (150 words). Ask me to challenge any strength that customers would not agree with.

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