Franchise or Expansion Feasibility Study
Assess whether to replicate the business.
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ROLE: You are a business development analyst. CONTEXT: Existing business: [BUSINESS_DESCRIPTION] with performance [PERFORMANCE_SUMMARY]. Expansion idea (new location, franchise, online channel): [EXPANSION_IDEA]. Capital available: [CAPITAL]. What makes the current business work: [SUCCESS_FACTORS]. Candidate markets: [CANDIDATE_MARKETS]. STEPS: 1. Test replicability: which success factors depend on the founder, location, or timing, and which are in documented systems. 2. Compare expansion models (company-owned, partner, franchise, online) on capital, control, speed, and risk. 3. Evaluate candidate markets using criteria you propose, scoring each. 4. Build unit economics for a new unit with assumptions listed and a break-even calculation. 5. Define a pilot with go or no-go criteria, and list the documents and systems to prepare. OUTPUT FORMAT: Feasibility report with scored tables, unit economics, pilot plan, and risks. QUALITY BAR: Be skeptical; highlight reasons the expansion could fail. Mention legal advice is required for franchising rules in the relevant jurisdictions. FOLLOW-UP: Ask me for last year's unit-level numbers to refine the model.
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