Content Readability and Scanning Audit
Check whether page copy can be scanned and understood quickly.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
Check whether visitors can scan and understand my page copy. Page purpose and audience: [PURPOSE_AND_AUDIENCE]. Page text with its headings: [PASTE_PAGE_TEXT]. Reading level the audience can handle: [TARGET_READING_LEVEL].
Check each item and answer Pass, Partial, or Fail, quoting an example and giving the fix:
[ ] The first screen says what this page is and who it is for
[ ] Headings tell the story on their own when read alone
[ ] Paragraphs run three sentences or fewer
[ ] Sentences average under 20 words, with no stacks of long ones
[ ] Key terms and actions are in the first words of headings, links, and buttons
[ ] Lists and tables are used for sequences and comparisons
[ ] Links are descriptive ("download the price list"), not "click here"
[ ] Jargon and abbreviations are defined or avoided
[ ] The important facts are not hidden in long blocks
[ ] Numbers, dates, and prices are easy to find
[ ] Calls to action are specific and appear after the supporting information
[ ] The page is free of repeated or filler text
Estimate the reading level and time to read, listing the calculation method. Then rewrite the headline, the first paragraph, and one dense paragraph to show the improvement.
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