Audit intermediate Works with: Any AI

Analytics Tracking Plan Audit

Table output Has example

Check that events and goals match business questions.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

Audit my analytics setup. Business questions we need answered: [BUSINESS_QUESTIONS]. List of events, goals and conversions currently tracked: [TRACKED_EVENTS]. Tools used: [TOOLS].

Map each business question to the data that answers it and mark it supported, partly supported or missing. Check naming consistency, duplicate events, tracking of key forms and calls, consent handling, internal traffic exclusion, and whether anyone reviews the reports. Flag vanity metrics.

Return a table with Question, Data needed, Status (red, amber, green) and Fix, a score from 1 to 10 for completeness, accuracy, privacy and usefulness, and a naming convention. Privacy and consent rules are [VERIFY] for [JURISDICTION].

Add a one-page measurement plan.

Also check who has access to the tools, whether old tags or test properties remain, and whether data is retained longer than needed. Suggest a short plan for turning the audit into a monthly report with only five numbers and a sentence on what to do next.

Fill in before use

Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Question map (invented)
Question: which pages lead to enquiries? Data: form submission event; status supported.
Question: how many enquiries come from calls? Data: no call tracking. Missing.
Question: which campaigns bring buyers? Data: UTM tags inconsistent ("Email", "email", "newsletter"). Partly supported.
Question: do visitors reach the pricing page? Event: page view. Supported.
Naming problem: events "submit", "Submit_Form", "form_submit" count the same action.
Scores: completeness 5, accuracy 4, privacy 6, usefulness 5.
Consent: analytics fires before choice on mobile. Fix. Privacy rules [VERIFY].

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