Social Caption Quality and Honesty Audit
Check captions for clarity, claims and calls to action.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Review these captions. Captions with the image or video description: [CAPTIONS]. Brand voice: [VOICE]. Claims we are allowed to make: [ALLOWED_CLAIMS]. For each caption check the first line hook, clarity of the point, a single call to action, accuracy of facts and numbers, unsupported superlatives, hashtag use, accessibility (capitalised multi-word hashtags, no text only in images) and fit with the voice. Flag any claim about results, health, money or comparisons that needs proof. Return a table with Caption, Problems and Rewrite, a score from 1 to 5 for clarity, honesty and engagement potential, and a checklist for future captions. Advertising and disclosure rules are [VERIFY] for [REGION]. Add a worked caption review with invented text: Caption, The best cleaning service in town! Book now!!! Problems: unsupported superlative, excessive punctuation, no detail. Rewrite: We clean 12 homes a week in Leeds, with the same two-person team each visit. Book a slot for next week: link in bio. Score: clarity 2, honesty 1, engagement 2 before; 4, 4, 3 after. Add accessibility tips: capitalise hashtags with several words, put key text in the caption as well as the image, and describe images in alt text. Add a closing step: keep a swipe file of five captions from your own past that worked, and note what they have in common, using your numbers.
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