Competitive Voice Differentiation Audit
See whether your voice stands apart.
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Compare how my brand sounds with competitors to see whether we stand apart. My writing samples (home page, emails, social posts): [MY_SAMPLES]. Competitor samples: [COMPETITOR_SAMPLES]. My intended voice: [INTENDED_VOICE]. Return tables: 1. Voice dimensions: Dimension (formal-casual, serious-playful, technical-plain, bold-modest, warm-neutral, expert-peer) | Me (score 1-5 and evidence quote) | Competitor A | Competitor B | Competitor C. 2. Vocabulary: Overused phrases across the category | Who uses them | Alternative phrasing I could use. 3. Rhythm and structure: sentence length, paragraph length, use of questions, humor, and emoji by brand. 4. Distinctiveness test: Which of my sentences could be swapped into a competitor's page unnoticed? List five. 5. Opportunities: voice territory no competitor occupies that is true to my brand. Then write a short "voice position statement" (three sentences) and five before-and-after rewrites of my sentences that sound more like me and less like the category. Do not copy competitors' wording. Flag any gap between intended and actual voice.
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