Email Subject Line Voice and Clarity Audit
Review subject lines for honesty, clarity, and brand fit.
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ROLE: You are an email copy editor. CONTEXT: Brand voice: [BRAND_VOICE]. List of 25 recent subject lines with open and click results: [PASTE_SUBJECT_LINES]. Audience: [AUDIENCE]. Platform rules and spam concerns: [PLATFORM_RULES]. STEPS: 1. Classify each subject line by style (benefit, curiosity, urgency, personal, announcement) and rate clarity and honesty. 2. Identify lines that mislead, overuse urgency, or conflict with the voice. 3. Compare performance by style, noting sample size and the limits of open rates. 4. Rewrite the ten weakest lines in the brand voice. 5. Propose a testing plan and rules for subject lines. OUTPUT FORMAT: Classification table, issue list, performance notes, rewrites, and rules. QUALITY BAR: Honest promises matched by the email content. Avoid spam trigger patterns. Provide a short list of words and patterns to retire from our subject lines, a formula for a clear subject (what, for whom, what to do), and a check that the preview text complements the subject. Remind me that open rates are unreliable and that clicks and replies should guide the testing, and set a minimum sample size for decisions. FOLLOW-UP: Ask me which subject line I regret.
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